Google Rewrites Meta Descriptions Over 70% of the Time

Google Rewrites Meta Descriptions Over 70% of the Time

A study finds Google ignores meta descriptions over 70% of the time for pages on the first page of search results.

Google Meta Update 2017 – Meta Description Length Doubles to 320 Characters


Google Meta Update 2017 – Google has increased Meta Description Length to 320 characters.
The Meta Description length is 320 characters. Google is fetching from either from Meta tag or first paragraph of your page description.
The Meta title length is 70 characters. It also depends on pixels of the title length.

http://www.thedigitalland.com/google-meta-description-length-doubles-320-characters/

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Google Rewriting Your Title Tags (2022 SEO Update)


Google is still rewriting our title tags. In fact, according to a study it’s happening about 61% of the time. That’s nearly as often as Google is rewriting the lowly meta description.

Here’s what Google said about the title tag rewrites when they were announced in August 2021.

https://developers.google.com/search/blog/2021/08/update-to-generating-page-titles

Root and Branch offers free digital marketing training and tips focused on Google Analytics, Google Ads, Google Tag Manager, and SEO.

Why Does Google Show a Different Title/Meta Description in the SERPs? Rank Math SEO


Rank Math can help you write the perfect meta title and description, but, at times, Google simply decides to ignore your description and features a more relevant one from your page. https://rankmath.com/kb/different-meta-title-and-description/

This video will guide you through writing better descriptions to increase the chances of being featured in search results.

To get started with Rank Math PRO,
► https://rankmath.com/wordpress/plugin/seo-suite/

Table of Contents
0:00 – Introduction
0:44 – How to Edit Meta Title and Description
1:29 – Checking If Changes Are Indexed
2:06 – Why Should You Add Meta Description
2:41 – How to Increase the Chances
3:22 – How to Write Better Descriptions

Case Studies:
► https://ahrefs.com/blog/meta-description-study/
► https://www.portent.com/blog/seo/how-often-google-ignores-our-meta-descriptions.htm

Hey Meta Tool:
► https://www.heymeta.com/

Rank Math, the Swiss Army Knife of WordPress SEO, can take your SEO game to the next level. Rank Math already goes above and beyond other top-rated SEO plugins. Do you want to see the magic unfold for your website?
► Visit Rank Math today: https://rankmath.com

If you enjoyed watching this video, then don’t forget to hit the like & subscribe button for more.

Rank Math Links:
► Knowledge Base: https://rankmath.com/kb/wordpress/seo-suite/

Connect with Rank Math:
► https://www.facebook.com/groups/rankmathseopluginwordpress
► https://twitter.com/rankmathseo
► https://www.linkedin.com/company/rankmath/

Is it necessary for every page to have a meta description?


Is it necessary for each single page within my website to have a unique metatag description?
Walter, Leiden, Netherlands

Learn more about titles and descriptions:
https://support.google.com/webmasters/answer/35624

Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters

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Webmaster Central: http://www.google.com/webmasters/