Outranking Your Digital Rivals Through Effective Competitive Research
SEO automation can help streamline the competitive research process so you can spend time on tasks that will move the needle. Here's how.
Rival IQ: Free Competitive Analysis Tool for Instagram
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Outrank Any Competitor with Micro-SEO Strategies (No Joke)
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Micro-SEO Strategies, an SEO methodology developed by international SEO expert Chris Raulf, is the name of the new SEO game. Through the power of these strategies, any website now has a chance of making it to the top of Google. The results are truly astonishing.
How to Research Competitors Websites and Outrank Them
Have you ever been wondering how can I research competitors website and outrank them? In today’s video you will learn essential steps to spy competitors business and do SEO competitive analysis in order to take an advantage and improve your website visits and sales!
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So, what methods are used to collect information about competitors? The timeline will tell you everything!
Timeline:
00:00 Intro
00:23 Finding Your Competitors
00:59 Contact Competitors Directly
01:48 Take a Closer Look at Competitors’ Content
02:03 Important questions to ask yourself
02:43 Consider Competitor Branding
03:16 Take a Deep Dive into Social Media
04:04 Compare Pricing Information
04:46 Use an SEO Analysis Tool to Scope out Their SEO
05:18 Conclusion
05:35 Outro
How can I find website competitors in Google?
Type command in Google search box (without quotes)
“related:yourwebsite.com”
Links:
SpyFu
https://www.spyfu.com/
SimilarWeb
https://www.similarweb.com/
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Competitive Analysis: How To Hack It In 6 Steps
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Watch this playlist to learn more about competitor research ► http://smr.sh/KdK
In this video you’ll learn why you’re missing out BIG TIME if you’re not doing a regular competitive analysis and we’ll give you a 6-steps guide to build your research process.
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We’ll discuss why you need an ongoing competitor analysis in Digital Marketing and how often you should be doing it.
Competitor analysis is typically carried out to identify strengths and weaknesses of other market players, define your company’s standing in relation to them, highlight gaps, and estimate your potential and opportunities to fill them.
So what are the fundamental 6 steps?
1. Get updates on the performance of your competition
2. Analyze the SEO efforts of your rivals and check what strategies they’re using
3. Check your competition’s ads and get marketing ideas
4. See what your competitors are doing in the Content Marketing and PR departments
5. Check the Social Media accounts of the competition and analyze their activities and audiences
6. Review your findings while keeping your own strategy in mind
What is your competitive analysis workflow? How do you analyze the performance of your competitors? Let us know in the comments below!
USEFUL RESOURCES:
How to Do Competitor Analysis and Improve Your Digital Marketing Strategy with SEMrush:
https://www.semrush.com/blog/how-to-do-competitor-analysis-in-digital-marketing/
How to Do SEO Competitive Analysis: https://www.semrush.com/blog/how-to-do-seo-competitive-analysis/
All the abilities of SEMrush Traffic Analytics and Market Explorer: https://www.semrush.com/blog/10-things-traffic-analytics-market-explorer/
TOOLS MENTIONED IN THE VIDEO:
Traffic Analytics: https://www.semrush.com/analytics/traffic/
Market Explorer: https://www.semrush.com/market-explorer/overview/
Organic Research: https://www.semrush.com/analytics/organic/overview/
Advertising Research: https://www.semrush.com/analytics/adwords/positions/
Brand Monitoring: https://www.semrush.com/content-marketing/brand-monitoring/
Backlink Analytics: https://www.semrush.com/analytics/backlinks/
Social Media Tracker: https://www.semrush.com/social-media/
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