Forget the size of your budget! Book a call with our team to strategically boost SEO without spending a fortune: https://www.thehoth.com/meet/

#SEO doesn’t have to be difficult OR expensive! In this video, we’ll tell you how to execute a successful SEO strategy on any budget – even $0!

00:00 – Intro
0:35 – 1. Start with On-Page SEO
1:23 – 2. Focus on Content
3:06 – 3. Consistently Get Backlinks
4:32 – 4. Use the Right Tools

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SEO doesn’t have to be complicated or expensive. In this video, we’re giving you 4 tips for doing SEO on any budget.

1. Start with On-Page SEO
Website optimization refers to a lot of the behind-the-scenes organization and structure of your website. Although this isn’t a very glamorous part of SEO, it is incredibly important and can produce results practically overnight if you focus on the right things.

The good thing is, there are a lot of free tools out there that can help with this. By using the free tools, you’ll know instantly which of these areas to focus your efforts on. So this can be a great place for small businesses to start before focusing their efforts on more costly or time-consuming SEO practices.

2. Focus on Content
Once your overall site is in good shape, the next important element is content. When we talk about content, we’re really talking about 2 different kinds of content: Website copywriting and blog content.

For website copywriting think about your homepage, about page, product, or service pages…they all need proper content in order to rank as highly as possible. But not only do you have to write for Google, you also have to write for the human viewer in order to convert visitors into customers!

The other kind of content creation is blog content. You need to publish blog posts on a regular basis to show #Google your website is active and an authority in the industry. We generally recommend that businesses aim for 1 blog post per week.

For both website copywriting and blog content, if you’re on a low budget, you can choose to produce these yourself or you can hire someone like The HOTH, so you can sit back and relax while we carefully craft and optimize your content.

3. Get Backlinks
One of the most critical parts of SEO is backlinks, and that’s not going to change anytime soon.

The key is to do it the right way. Businesses on a small budget will often gravitate towards cheap or spammy link building practices – and this is the last thing you want to do! If Google detects illegitimate link building, they can penalize your site and hurt your rankings.

A great easy win for low budgets is to take advantage of local directories. Directories like Google My Business allow you to publicly list your site on reputable websites, giving you a backlink from a very reputable site.

If you want some link building tactics that really move the needle, guest posts are the way to go.

At #TheHOTH, we use white-hat, manual outreach link building with our HOTH Guest Post product to ensure it’s a safe and powerful way to link build. Guest posting is something you can do on your own for free, but you can also check out our Guest Post product available at a variety of price points.

4. Use the Right Tools
The final piece to SEO on a budget is having the right tools to make educated investments into your SEO.

We’re huge fans of starting with SEMRush. Their tools are strong and can point you in the right direction for less than $100/mo.

The first free tool you have to set up is Google Search Console. The Google Search Console is completely free to use, and it gives you tons of data on your site’s performance – all directly from Google. You can analyze your search traffic, find the terms you’re ranking for, and even get insight into some of the more technical parts of your website that might be hurting your performance.

The second free option is finding SEO tools like the ones we offer at The HOTH. From SEO auditing, to keyword research and content optimization tools, we have tools for everything you need to execute a successful SEO strategy on a budget.

At The HOTH, our premier product HOTH X not only uses SEMrush and Ahrefs, we also have an experienced, dedicated campaign manager using these tools to set your campaign up for success. We also take care of all 3 of the other parts to this video: on-page SEO, content, and backlinks. It’s the perfect hands off solution for businesses who don’t have time to worry about their SEO. And the best part is, HOTH X starts at only $500 a month!

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I’ve put together some essential do-it-yourself resources to help you get started with your business’s SEO, including templates, checklists, and samples.

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I’m on a mission to help transform small businesses using Google. This YouTube channel is designed to make search engine optimization idiot-proof for the average business owner by deciphering SEO concepts into practical “how-to” videos, step-by-step demos, and interviews with industry experts.

My goal is to strip away the complex minutia and simply focus on what’s going to get your small business website ranking higher the fastest… ultimately getting you more phone calls and customers through your doors.

The best part is you’re going to be able to do most of these strategies and tactics yourself – and most often with no cost or little cost.

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*Disclaimer: The views and opinions expressed in this video are my own and may not reflect the best practices and opinions of the search engines, social media platforms, and tools mentioned.

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#SEO
#SmallBusinessMarketing

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Today I share an updated SEO tutorial for beginners. In this SEO guide, I share 3 SEO tips for ranking #1 on Google in 2021.

This is an SEO tutorial for Small Businesses looking to generate significant organic traffic to their website and ultimately drive more leads and sales through SEO.

SEO or search engine optimisation is one of the most important marketing activities of optimising your website for search engines like Google, Bing and Yahoo.

Today I will share 3 practical tips that you can implement right away to start ranking your website higher on Google resulting in increased organic (free) website traffic.

Check out our full blog post on SEO for beginners here:
https://stewartgauld.com/seo-for-beginners/

Here are the tools we mentioned in this SEO guide:

► Free keyword research tool called Ubersuggest:
https://neilpatel.com/ubersuggest/

► Find you top citations in your country with Whitespark:
https://whitespark.ca/top-local-citation-sources-by-country/

► Test your website speed and performance with GTmetrix:
https://gtmetrix.com/

► Resizing/optimising images tool:
https://www.reduceimages.com/

► Test your website’s mobile responsiveness with Google:
https://search.google.com/test/mobile-friendly

*(These NOT are affiliate links).

► In this SEO tutorial for beginners we cover the following 3 tips:

0:00 Intro
01:26 Tip #1 Identify & Execute Keywords & Content
03:46 Tip #2 Building Authority with Citations & Directories
05:28 Tip #3 Speed & Response
07:44 Outro

► Are you interested in joining our small business community?
Join us to receive actionable tips, tutorials and tools to grow your small business online (Subscribe to our email list) or join our exclusive community here: https://mailchi.mp/71ac3fcdbfdf/stewart-gauld

Let me know if you found this SEO tutorial helpful. Also, if you have any questions make sure to drop them down below.

Thanks for watching and enjoy!

#seo #seoforbeginners

Want to rank higher than your local competitors on location-based searches? Today I’m going to show you a simple way to improve your Google My Business ranking by geotagging photos.

1. Upload your photos to GeoImgr.com
2. Retrive your address coordinates from Google Maps
3. Add relevant keywords
4. Upload your photo to your Google My Business Page

#shorts

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• https://JasonPantana.com​​​
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