Albertans can now purchase cannabis pre-rolls for a suggested retail price of $ 1

It will be up to retailers to determine the final price and the number of pre-rolls that customers can purchase.

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A new promotion from cannabis marketing company A Higher Level of Thought (AHLOT) will give Albertans the chance to sample pre-rolled joints from Grizzlers, a traditional brand that has gone legal, for just $ 1.


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The sampling program, which begins today, could soon be rolled out to other provinces as well, said Greg Pantelic, CEO of AHLOT.

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Customers can purchase a single 0.5 gram Grizzlers pre-roll from licensed retailers in Alberta and Pantelic says the company strives to offer products from other licensed producers at an “affordable price for sample.” .

“It’s kind of like Costco on a Saturday afternoon, where you can try free samples. And, if you like it, you can also take the actual size, ”says Pantelic. “That’s what we tried to do.


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Pantelic suggests that sampling is an effective way to help consumers discover new products and is part of the company’s efforts to help develop the “legal cannabis pie”.

“I know it’s only been a few years since legalization but from the way I see it people are still trying to carve out their share and I think people are not focusing enough on growing the pie, at least the legal pie, as a whole, “he says. “I think sampling does exactly that because the sampling program is a win for retailers, it’s a win for brands and licensed producers, and it’s a win for customers.”

So why Grizzlers and why Alberta?

Grizzlers, according to Pantelic, were among the best-selling pre-rolls in the traditional market and their introduction to the regulated market could help attract some of these customers. The Grizzlers brand is carried by BC Craft Supply Co.


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As for Alberta, Pantelic says there is no minimum price for cannabis products in the province, so the company is able to offer the pre-rolls with a suggested retail price of $ 1. . It will be up to retailers to determine the final price and the number of pre-rolls that customers can purchase.

If the deployment proves successful, AHLOT will look to expand the sampling program to other provinces, although the price may be slightly higher.

Pantelic says he thinks Ontario has an unwritten rule regarding the floor price, at around $ 3.60 per gram, so a half-gram joint through the sampling program could potentially be available priced at $ 1.80.

Pre-rolls are also among the top three product categories, according to Ontario Cannabis Store Data, and sales continue to climb this year.

“Programs like the S ^ MPLE by AHLOT program will continue to build momentum for the Grizzlers brand in Canada,” Matthew Watters, CEO of BC Craft Supply, said in a statement. Press release. “Our continued success in Canada will fuel our growth in the United States as we seek to grow in both scale and reach,” adds Watters.


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