TCS Named in IDC MarketScape for Global Retail Price Optimization Solutions

Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) has been positioned as a top performer in the IDC MarketScape for Global Retail Price Optimization Solution Provider Assessment 2021-2022. The company leverages TCS Optumera™, its award-winning AI-powered retail optimization platform, to help retailers adopt customer-centric omnichannel commerce strategies and make decisions based on data regarding space, mix, price, promotions, markdowns, omnichannel assortment and supply chain. .

“With TCS Optumera, we are helping retailers move away from traditional siled pricing and move towards unified, dynamic and intelligent pricing, improving customer perception of price, identifying sales and growth opportunities and improving margins,” said Shankar Narayanan, Business Group Head, Distribution Division, TCS. “Our position as a major player in this report reflects our vision, our unique capabilities and the resulting market impact.”

TCS Optumera is a retail merchandising and supply chain optimization platform that leverages AI to curate unified pricing, promotion and markdown strategies to improve price perception for shoppers. customers, run omnichannel pricing autonomously, and increase profitability. The self-learning platform harnesses the power of data, machine learning and artificial intelligence for multi-dimensional simultaneous optimization, making merchandising processes smart and autonomous and helping retailers execute change quickly. Optumera leverages AI to analyze the impact of price elasticities on revenue by evaluating over 1,000 factors that impact business KPIs and autonomously recommends price changes. By taking a cross-channel approach and simulating multiple scenarios, he identifies sales and growth opportunities. Retailers who have deployed Optumera have seen a 3-5% increase in sales, a 30-50% reduction in time spent, a 20-30% reduction in costs, and execute 5x more strategies.

TCS Optumera is a flagship product of the TCS Algo Retail™ suite of products and platforms that enables retailers to seamlessly integrate and orchestrate data across the retail value chain, by harnessing the power of analytics, AI and machine learning to unlock exponential business value.

Shares of Tata Consultancy Services Limited last traded on the BSE at Rs. 3554.55 from the previous close of Rs. 3519.70. The total number of shares traded during the day was 75,954 in over 9,781 trades.

The stock hit an intraday high of Rs. 3563.90 and an intraday low of 3456.70. Net turnover during the day was Rs. 267161341.00.

Source: Stock market bulls

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major player
Supplier evaluation