The marked retail price is not on new ecommerce platforms.

About 50% of online shoppers are unable to find the listed retail price, expiration dates of packaged goods sold on new e-commerce platforms and apps, according to a survey by Local Circles.

According to the Department of Consumer Affairs, all packaged products listed on e-commerce platforms must display the MRP so that consumers can make informed choices. These rules came into effect after the government amended the 2017 Packaged Commodity Rules on January 1, 2018.

Local Circles, according to its survey, says there has been an improvement in compliance as 35% of consumers said they can find MRP information, up from 22% in 2018. He said on an aggregate basis, four in five consumers said they couldn’t find expiration date information for packaged products intended for human consumption on e-commerce sites and apps.

The survey found that consumers cited Meesho as an example of a platform that does not display the best before date on packaged products intended for human consumption by consumers. “The old platforms like Amazon, Flipkart and Snapdeal, etc. have the required fields, but some sellers and products still fail to download the expiration date information. “


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Local circles received more than 19,000 responses to the survey from consumers located in 345 districts of India, where 64% of participants were men and 34% were women. The organization said the need of the hour is for the Consumer Department’s legal metrology division to enforce the law so that non-compliant platforms and sellers take immediate action. “With shopping through e-commerce channels becoming mainstream in recent years and with hundreds of millions of consumers across the country using this channel to purchase products, it is essential that consumers receive accurate and complete information when making their decisions. purchase. “