This bourbon is already selling for three times its recommended retail price

The bottle

Wild Turkey Master’s Keep One, $175

The story back

The wild turkey is getting wilder and wilder.

The beloved brand of bourbon, whose roots date back to the 19th century, has followed the path of many spirit makers in recent years by offering special bottlings of one kind or another. In other words, if you can still buy a bottle of Wild Turkey 101, the brand’s “base variant” bourbon, you can also opt for Wild Turkey Rye 101. Or Wild Turkey Rare Breed Rye. Or… well, you get the point.

But perhaps the most sought after of the Wild Turkeys is the brand’s Master’s Keep line. Officials at Wild Turkey, part of spirits conglomerate Campari America, said the concept for the limited-edition offering was to give Eddie Russell, one of the revered distillers behind the brand along with his father (and icon of the spirits industry) Jimmy, a “carte blanche” to “create the products he has wanted for a long time”. It turns out that Eddie skimmed a few casks with such a project in mind and the first Master’s Keep, a 17-year-old whiskey, was released in 2015.

Master’s Keep One is the sixth release in the line. It blends barrels of different ages – the brand says it combines “Jimmy’s love for middle-aged bourbons (eight to 10 years old) with Eddie’s passion for the complex characteristics that come with aged bourbons Longer”. But another key step is that the blended whiskey is re-aged using new oak barrels which are “specially roasted and charred”. (The “toasting” technique is one that whiskey makers are adopting lately.)

With a run of around 15,000 bottles, Master’s Keep One is selling very well: some retailers are charging upwards of $500 for the whiskey, which is more than three times the suggested retail price. Overall, Wild Turkey, like many American whiskey brands, is benefiting from the bourbon and rye boom of recent years. Brand officials say Wild Turkey has seen an annual gain of at least 26% through mid-2021.

What we think

Yes, you will pay more for a limited edition bottling. But sometimes you get what you pay for. Master’s Keep One is indeed quite a masterful and sumptuous bourbon, with a lot going on in every sip. You’ll notice hints of butterscotch, caramel, and maybe a hint of chocolate, but it all comes together incredibly well. This is truly a whiskey to savor.

How to benefit

Just enjoy this neat whiskey – this good is worth sipping on its own.