Wine growers set the minimum price for export quality products

Wine growers have finalized the rate of their products for the export market at a minimum of 82 per kg in January, 71 in February and 62 in March for this season.

The Maharashtra State Grape Grower Association (MSGGA), the umbrella organization for grape growers, recently held a meeting in Nashik to decide on the minimum price for their produce.

Members of the Association calculated the price on the basis of 10 percent profit on the cost of producing the grapes. The member decided that farmers should sell their produce above this base price and finalize the higher rate depending on the variety of fruit, color, shape and quality.

The members have decided that the winegrower will not sell products below the minimum rate finalized by the Association. Kailas Bhosale, vice president of the Association, said the farmers have decided to come together and set the minimum price for grapes for export, as farmers have suffered a lot in the past two seasons. He said grape growers are looking to private lenders and farmers need to decide on the minimum price because the government has taken no action to help grape growers.

Vilas Shinde, director of the association and chairman and managing director of Sahyadri Farms, said the Nashik region has taken the lead in exporting grapes to the European market, but now is the time for wine growers get together and study the market before selling the products.

He added that grape growers need to plan the grape supply so that the products are available throughout the year. “Farmers need to understand the demand and supply in the market and stand united to increase their bargaining power,” said Shinde.

Maharashtra’s winegrowers have initiated this important market reform themselves and the Association plans to involve all winegrowers in the initiative.