How the Google Venice Update Changed Local Search & SEO

How the Google Venice Update Changed Local Search & SEO

Following the Google Venice Update, the traditional 10 blue link results began to cater more toward local intent, changing local search and SEO.

How Google’s Panda Update Changed SEO Best Practices Forever – Whiteboard Friday

Google’s Panda update has permanently changed the way we do SEO. Rand discusses how Panda updates work and how SEO best practices are having to change to keep up. Learn how to keep your site from being mauled by a Panda.

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The Google Venice Update and Local SEO Impact – Andy takes a look back at the ramifications of the Google Venice update and why it’s still important for campaigns today. Download our free whitepaper for more information on local search Don’t forget to Subscribe to our channel to receive a new Digital Marketing video each week!

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How Google Algorithm Updates Can Get You Blacklisted | Avoid These 3 SEO Mistakes!

Google Algorithm updates can be good or bad for your website rankings. If you’re at the top of page 1, then how do you keep Google rankings?

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Google continually makes algorithm updates. From Panda to Penguin to Hummingbird… the algorithm updates never stop.

So instead of worrying about each Google algorithm update, you should focus on Google proofing your site.

There are two types of SEO: black hat and white hat. Black hat SEO is doing stuff that breaks Google’s policies such as buying links.

White hat SEO focuses on putting the user first and doing what is best for them. Such as writing amazing content, internal linking, building up your social presence and even continually updating old content.

So if you want to make sure you don’t get hit by a Google penalty you should focus on:

1. Improving your time on site is critical if you want to keep Google rankings. If that number is above two minutes it shows people love it. A high time on site shows search engines that people find your site more valuable than sites with low time on site.

2. Decrease your bounce rate – if people come to your site and bounce right off it means they didn’t find what they are looking for.

So focus on reducing your bounce rate by doing things like making your design mobile friendly, having large font size and even decreasing your load time.

3. Always put the user first – from updating old content to making the user experience better to building a better product/service than your competition, you can’t take users for granted.

Google wants to rank websites that users love at the top of it’s search engine results. So focus on making people happy.

There you have it. Stop trying to manipulate Google rankings with cheap back hat techniques. Instead focus on maintaining a high-quality website that people love.

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New Google AI-Powered Search Engine Revealed

At Google I/O 2023, the company introduces the biggest update yet to its search engine, using new AI tools designed to make search faster and more powerful.